Michelle Bennett
michelle@the-wordsmiths.com

Michelle is the "face" of The Wordsmiths, she's the one who pulls the team together and manages the day-to-day running of the business. Her skill set includes: graphic design, instructional design, writing, editing, project management and communications strategy. She loves helping clients figure out the best way to communicate their message, no matter what the medium. She came to The Wordsmiths in 2000 from the Windy City, where she worked as the Midwest marketing coordinator for Einstein Bros Bagels. Prior to that she earned her BA from Calvin College in graphic design, communications and business. Outside of the office, Michelle is kept busy by the four men in her life: her husband, their two sons and their miniature poodle, George. Any spare time is filled with family, friends, Pinterest, reading and copious amounts of coffee!


Depending on the project, you may work with one of the following team members:

Alyssa Allen
writer, editor, public & media relations

Alyssa is a skilled writer and communications expert with experience in journalism, public relations and marketing. She shows scrupulous attention to detail and care for every project she undertakes. Alyssa interacts well with clients from various arenas and shows flexibility and commitment to creating a finished product that meets the client's needs. Alyssa earned a bachelor's degree in English from the State University of New York at Geneseo and went on to earn her master's degree in journalism from the Newhouse School of Public Communications at Syracuse University. She worked for seven years as a newspaper reporter in New York and Pennsylvania covering primarily city government and education. Alyssa then worked as a staff writer for Franklin & Marshall College in Lancaster, Pennsylvania, where she wrote and edited feature stories for the college's alumni magazine. Alyssa later worked in the marketing department for a major Midwest law firm and then as a public relations consultant and copywriter for a marketing and communications firm. You can find some samples of her editing work here and writing here.

Eve Clayton
writer, editor

Eve is an accomplished business writer and editor who is skilled at synthesizing information and delivering clear content tailored to the client organization and its audiences. With 25-plus years' experience in corporate and marketing communications, she writes and edits for print and electronic media in a variety of industries, including food and beverage, health care, technology, manufacturing and nonprofit. An independent professional based in Michigan, some of Eve 's writing is featured on Spectrum Health's HealthBeat site.

Cindy Johnston
social media specialist, writer

Cindy has over 20 years' experience in print production, creative direction, public relations, crisis management and copy writing. She has managed major product launches for Chevrolet, Georgia Pacific and USXchange. In 2011, Cindy switched her corporate emphasis to benefit the non-profit sector and small business community allowing them to more effectively compete in the marketplace. Her specialties include: branding, strategy, communication, creative direction, social media and project management.

 

 

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